| Carlsberg in Emerging Markets - TN |
| 作者姓名：Michael W. Hansen; Torben Pedersen; Marcus Moller Larsen; |
| | 商品編號：8B11M009 |
| 出版日期：2011/03/23 | 內容長度：15 頁 |
Teaching note for product 9B11M009.
|
| Carlsberg in Emerging Markets |
| 作者姓名：Michael W. Hansen; Torben Pedersen; Marcus Moller Larsen |
| 商品類型：Case (Field) | 商品編號：9B11M009 |
| 出版日期：2011/03/23 | 內容長度：12 頁 |
Risking becoming the target of a hostile takeover or alternatively, being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into the rapidly growing emerging market to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned amongst the five largest breweries in the world. In the Russian market - one of the fastest growing markets .....more
|